Jarlicious Cupcakes adds Afterpay for online orders

Adelaide bakery Jarlicious Cupcakes has added Afterpay as a checkout option for eligible customers buying its cupcakes in jars online. The move is meant to give shoppers more flexibility as the company expands Australia-wide delivery.

Why it matters: - Afterpay gives eligible Jarlicious Cupcakes customers a way to split online purchases into installments. - The new checkout option may make the bakery’s cupcake jars easier to buy as gifts, for celebrations and for personal orders. - The partnership supports Jarlicious Cupcakes’ push to grow its online business beyond South Australia.

What happened: - Jarlicious Cupcakes announced a partnership with Afterpay on August 27, 2026. - The Adelaide-based bakery added Afterpay as a payment method for online purchases of its cupcakes in jars. - Customers can use Afterpay at checkout where eligible. - The bakery’s products are available for Australia-wide delivery. - More information is available on the company’s website.

The details: - Afterpay lets eligible customers pay in four installments over six weeks. - Afterpay says merchants receive payment upfront, subject to applicable merchant terms and fees. - Afterpay also provides merchants with tools to manage orders and settlements through its Business Hub. - Jarlicious Cupcakes sells shelf-stable cupcakes in jars. - The products are packaged in sealed jars and shipped in custom-printed protective boxes. - Customers can browse cupcake flavours, packs and delivery options online before checking out. - The company says the jars are designed for convenient shipping and gifting. - Founder Linda Boreham said the addition of Afterpay gives customers greater flexibility when placing orders online. - Boreham said Jarlicious Cupcakes sees convenient and flexible payment options as part of its growth.

Between the lines: - The partnership fits a broader trend of small retailers using buy-now-pay-later tools to reduce friction at checkout. - Jarlicious Cupcakes is pairing payment flexibility with nationwide shipping to reach customers outside its home market. - The company’s focus on shelf-stable packaging suggests the online channel is central to its expansion strategy.

What's next: - Jarlicious Cupcakes will continue developing its online business and Australia-wide delivery service. - Eligible customers can expect Afterpay to remain available at checkout as the company expands its product range and delivery options. - The bakery is likely to keep using its website as the main channel for orders and customer access.